At Omega Optical, we pride ourselves to be accessible and available to all our customers. Social media has been a great way for us to connect, communicate, and engage with you - and we’re excited to put an even bigger focus on this in 2021. Behind the Science has already been a great way for us to come together in a more informal and personal way. We’ve been able to give you insights into our filter pricing, spotlights on our incredible employees, and more. But why not check us out on social media as well? From Instagram stories to LinkedIn updates, we’re always posting content that you do not want to miss out on.
Interested in what our social media entails? Let us walk you through our media channels and introduce you to our content -
LinkedIn:
LinkedIn is our most utilized and popular social media platform, as we have over one-thousand connections. This is the platform to follow when you want to be in the know about Omega Optical. From contests we’re running to cost-breakdowns of new products and everything in between, we make sure to recognize and answer all the questions our customers may have through LinkedIn. So what can you expect on LinkedIn in 2021?
- Increased employee interaction!
- We are excited to have our employees more active on our LinkedIn page in hopes that it will help our customers (and future employees!) put faces to names and get a better understanding of the collaborative and friendly dynamic here at Omega.
- Emphasis on upcoming events!
- You will now be able to find information regarding future webinars, showcases, and more through our events page. Technical Articles and Guides!
We cannot wait to see how this platform is going to keep transforming. Our social media platforms are designed to meet your needs. It is so rewarding to be able to continue developing and advancing our social media strategy to ensure our customers get the most out of it. Have an idea of what you want to be featured? Send us a message. We pride ourselves on being accessible to all.
Instagram:
Instagram has been a great platform for us to post more casual, exciting content. With over one-hundred and thirty followers already, we’ve had a great time sharing interesting optics photos, information about upcoming webinars, and a few filters memes here and there. But in 2021, we want to do more with Instagram than we ever have before. You can look forward to…
- More Instagram stories!
- Polls to collect data on what blog topics YOU want to have featured
- Countdowns to exciting virtual events or product launches
- Quizzes to test your knowledge on the latest optics trivia
- And more!
- Being able to purchase through Instagram!
- We cannot wait to start the process of featuring filters and link to our eCommerce store throughout our page
- More posting overall!
- Posts about…
- The most recent blog featured on our site
- An achievement a member of our staff has made
- An interesting development in optics that we have some insight on
- A spotlight on a recently published tech note
- Posts about…
Twitter:
For those who like short, to-the-point content, we recommend you follow our Twitter page. There, you’ll receive updates on current projects, announcements of new products, insights into current events, and more! With over four-hundred and fifty followers, this platform is the place to be if you want to really be a member of the Omega Optical community. We love this platform because we can easily share content from those who inspire us. From NASA’s latest space endeavor to customer photographs and videos, we like to share what matters most to us and keep our feed up to date and engaging. Interested in what you might see on our Twitter In 2021? Well, you’ll be in store for…
- More Omega-generated videos and graphics!
- For the past several months, we’ve been working with the Omega marketing team to create more captivating visuals for our customers. From behind the scenes shots to in-depth how-to videos, we’ve worked diligently to generate content that will give you a more expansive look into the Omega experience.
- An emphasis on getting news out FAST!
- We’ve been able to keep our customers up-to-date for the past several years, but we want to really focus on this in 2021. You may see links to press releases, reminders about contest enrollment, and product features. In the end, Twitter will be the platform to follow if you want to make sure you’re fully in our orbit.
These are just a few of the changes and advancements we are eager to make this year. With a stronger emphasis on our social media, we hope to better connect and engage with YOU – our incredible customer base. Be sure to follow us now to make sure you don’t miss any of these astounding developments and DM us today if you have any ideas of what else we should include in 2021. We can’t wait to see you there!